AI automation
AI automation for UAE companies, one department at a time
AI automation means the repetitive work in your company runs by itself: leads answered and booked, invoices captured and matched, CVs screened, orders and stock updated. Backend&Co builds it for UAE companies with 10 to 300 employees, on one central system connected to the tools you already use.
A new automation or AI agent goes live every month, in the order that pays back first, and your team is trained on each one.
Why automations fail, and how ours are built
An automation that copies data between two tools breaks the first time one of them changes, and nobody notices until a customer does. Ours run on your Business OS, the one database your tools feed, and we monitor and maintain everything we build as part of the monthly fee.
Every department
- Sales Every lead answered in minutes, qualified and booked. Follow-ups never slip.
- Marketing Content and campaigns planned and sent on schedule. Ad results every morning.
- Customer service Answers in Arabic and English, day and night. Your team steps in when it matters.
- Finance Invoices captured and matched, reminders sent on time, monthly numbers without spreadsheets.
- HR and recruiting CVs screened, interviews scheduled, new hires onboarded step by step.
- Operations Orders, stock, jobs and tasks in one database, updated automatically.
- Management One dashboard, and an AI assistant that answers from your company’s own data.
The tools we connect
We work with the platforms your business already runs on, and the AI that connects them.
- HubSpot
- Salesforce
- WhatsApp Business
- Meta Ads
- Google Ads
- Mailchimp
- Zendesk
- Intercom
- Stripe
- QuickBooks
- Xero
- GogHR
- Workable
- LinkedIn Recruiter
- Odoo
- Shopify
- Microsoft 365
- Your Agentic Business OS
- Zoho CRM
- Pipedrive
- LinkedIn Ads
- TikTok Ads
- Klaviyo
- Twilio
- Zoho Books
- Bayzat
- Microsoft Dynamics 365
When it arrives
| When | What |
|---|---|
| Month 1: Foundation | Your Business OS is live, your tools connected, your data in one place |
| Months 2 to 4: First results | AI where it pays back fastest, often sales and customer service |
| Months 5 to 12: Every department | Finance, HR, operations and management. What’s live keeps improving |
| Year 2: Next level | A new 12-month strategy. The system grows with your company |
Questions owners ask
- How fast will we see results?
- Your proposal arrives within 48 hours. Your Business OS goes live in the first month, followed by a new AI capability every month.
- Will it work with our tools and our team?
- Yes. We connect the tools that work and replace only what holds you back, with your approval. Your team needs no technical skills: we handle everything technical and train them on what we build. Examples by department: sales, customer service, finance and operations.
- What if we need something custom?
- Tell your CTO. Custom requests go into your plan and get a date in your monthly meeting. Larger ones are split into monthly steps, so something goes live every month.
- Is our data safe?
- Your data sits in its own separate workspace, access is limited to the people who need it, and we sign an NDA from day one. It’s never shared with another company.
Every department
- Sales
AI in your sales team: every lead answered in minutes, qualified and booked, follow-ups that never slip. Connected to HubSpot, Salesforce, WhatsApp Business and your Business OS.
- Marketing
AI in your marketing: content and campaigns planned and sent on schedule, ad results every morning. Connected to Meta Ads, Google Ads, Mailchimp and your Business OS.
- Customer service
AI in customer service: answers in Arabic and English, day and night, with your team stepping in when it matters. Connected to WhatsApp Business, Zendesk, Intercom and your Business OS.
- Finance
AI in finance: invoices captured and matched, reminders sent on time, monthly numbers without spreadsheets. Connected to Stripe, QuickBooks, Xero and your Business OS.
- HR and recruiting
AI in HR and recruiting: CVs screened, interviews scheduled, new hires onboarded step by step. Connected to GogHR, Workable, LinkedIn Recruiter, Bayzat and your Business OS.
- Operations
AI in operations: orders, stock, jobs and tasks in one database, updated automatically. Connected to Odoo, Shopify, Microsoft Dynamics 365, Microsoft 365 and your Business OS.
- Management
AI for management: one dashboard, and an AI assistant that answers from your company’s own data. Built on your Business OS, with a written report every month.
Read next
- AI agents
AI agents that work inside your UAE company: answering leads and customers, matching invoices, screening CVs and reporting from your own data. Built and run by your AI department.
- Business OS
Your Business OS is one central database for sales, finance, tasks and inquiries, connected to the tools you already use, with AI agents working on top. Live in the first month.
- Pricing
Backend&Co is one onboarding fee and one monthly retainer, priced by company size: typically less than one senior AI engineer. Your exact investment in writing within 48 hours.
Let’s talk about your company.
Confidential. No charge, no obligation.