For UAE companies with 10 to 300 employees
Your company’s own AI department. We put AI to work in sales, finance, operations and every other department.
A dedicated CTO and AI engineers set up one central system in month 1, then add a new AI capability every month.
Anton Krashennikov
Founder, Backend&Co
- 30 minutes with our CTO
- Confidential
- Proposal in 48 hours
Our founder has delivered projects for
Technology
We work with the platforms your business already runs on, and the AI that connects them.
Works with
- AI models
- Claude
- OpenAI
- Gemini
- ElevenLabs
- Cloud and data
- AWS
- Microsoft Azure
- Google Cloud
- Supabase
- Sales and CRM
- HubSpot
- Salesforce
- Zoho CRM
- Pipedrive
- Marketing and ads
- Meta Ads
- Google Ads
- LinkedIn Ads
- TikTok Ads
- Mailchimp
- Klaviyo
- Customer service
- WhatsApp Business
- Intercom
- Zendesk
- Twilio
- Finance and payments
- Stripe
- QuickBooks
- Xero
- Zoho Books
- HR and recruiting
- GogHR
- Workable
- LinkedIn Recruiter
- Bayzat
- Operations and e-commerce
- Odoo
- Microsoft Dynamics 365
- Shopify
- Work and communication
- Microsoft 365
- Google Workspace
- Slack
- Microsoft Teams
- Notion
- Automation
- n8n
- Make
- Zapier
The challenge
Most companies run on disconnected tools and spreadsheets.
Sales in one tool, finance in another, tasks in a third, inquiries in WhatsApp. Nothing talks to each other, so AI has nothing to build on.
What it costs
Leads wait hours for a reply, and some never get one.
Reports take days, and nobody fully trusts the numbers.
Your team copies the same data between the same tools, every day.
Every new customer means another hire.
Know-how sits with a few people and leaves when they do.
Why it stays that way
- Option 01Hire an AI engineer
- The catch
One senior AI engineer in Dubai costs AED 40,000 to 60,000 a month in salary alone.1 It takes months to find one, and one person can’t cover every department.
- Option 02Add another tool
- The catch
Every new tool adds one more place where your data lives.
- Option 03Hire an agency
- The catch
Most deliver one project and move on. Nobody stays accountable for the whole picture.
- Option 04Build a custom system
- The catch
One system for the whole company costs USD 40,000 to 250,000 and 3 to 12 months to build.2 Usually only large companies can justify that.
What we do
We become your AI department.
Backend&Co is the department that upgrades every other department. A dedicated team builds AI into how your company works, and keeps improving it every month.
Your team
Your dedicated CTO
Your senior point of contact. Sets the AI strategy with you, decides what gets built next and leads your monthly strategy meeting.
Your business operations expert
Maps how your company really works, designs the new processes and trains your team.
Your AI engineers
Build, connect and maintain everything, inside the tools you already use.
First: your Business OS
One central system for your whole company.
In the first month we set up your Business OS: one central database for sales, finance, tasks and inquiries, connected to your existing tools, with AI agents working on top.
Why it’s fast
We build it from our own templates and tailor it to your company, so it’s live in the first month instead of after a year.
Then, every month: a new AI capability
Each month you and your CTO choose the next step: an AI agent, an automation, a new integration or an upgrade. We build it, train your team and keep it running. Larger companies get two or three a month.
One system that gets better every month, not a growing pile of tools.
- Month 011Business OS
- Month 022An AI agent
- Month 033An automation
- Month 044A new integration
- Month 055An upgrade
- Month 066An AI agent
- Month 077An automation
- Month 088A new integration
- Month 099An upgrade
- Month 1010An AI agent
- Month 1111An automation
- Month 1212A new integration
One system. Every department.
- Data flows in from your tools
- AI flows back out to each department
Your Business OS
- One central database
- AI agents
- Your company’s knowledge
Hover a departmentTap a department
What AI takes over
Sales
Every lead answered in minutes, qualified and booked. Follow-ups never slip.
- HubSpot
- Salesforce
- WhatsApp Business
Marketing
Content and campaigns planned and sent on schedule. Ad results every morning.
- Meta Ads
- Google Ads
- Mailchimp
Customer service
Answers in Arabic and English, day and night. Your team steps in when it matters.
- WhatsApp Business
- Zendesk
- Intercom
Finance
Invoices captured and matched, reminders sent on time, monthly numbers without spreadsheets.
- Stripe
- QuickBooks
- Xero
HR and recruiting
CVs screened, interviews scheduled, new hires onboarded step by step.
- GogHR
- Workable
- LinkedIn Recruiter
Operations
Orders, stock, jobs and tasks in one database, updated automatically.
- Odoo
- Shopify
- Microsoft 365
Management
One dashboard, and an AI assistant that answers from your company’s own data.
- Your Business OS
How your company evolves
Month 1
Foundation
Your Business OS is live, your tools connected, your data in one place
Months 2 to 4
First results
AI where it pays back fastest, often sales and customer service
Months 5 to 12
Every department
Finance, HR, operations and management. What’s live keeps improving
Year 2
Next level
A new 12-month strategy. The system grows with your company
What changes
More revenue. Lower costs. More speed. Growth without new hires.
More revenue
Every lead answered in minutes. Every follow-up sent. Every quote out the same day.
Lower costs
AI agents take over the repetitive work. Software nobody uses gets cancelled.
More speed
Reports, proposals and answers in minutes instead of days.
Scale without hiring
Grow the business without growing the payroll.
Higher quality
Every process written down and done the same way, every time.
From our founder
“We’re transforming the UAE business sector and enabling our partners to leverage AI for growth that used to be reserved for the largest companies.”
Anton Krashennikov
Founder, Backend&Co · Co-founder and CTO, GogHR
Our principles
- Accountable
- One dedicated CTO answers for your results.
- Confidential
- An NDA from day one. Your data is never shared.
- Measurable
- A written report every month: what went live and what it delivers.
- Plain language
- No jargon. Every decision explained in business terms.
Track record
- 10 years building AI systems and software products
- Projects for VARTA, BMW, DEWA, SAG, Saudi German Hospital Group and Naffco
- Patented AI technology
- Built GogHR, TCall and SIZZE.de
- Custom CRMs, ERPs and logistics systems run by AI agents
- Built the Backend&Co Business OS, the templates behind every partner’s system
How we work
From the first conversation to your own AI department
- Meeting
Step 1: Strategy session
30 minutes with our CTO: your goals, your bottlenecks and the tools you use. Confidential, at no charge.
- Document
Step 2: Written proposal, within 48 hours
Where AI pays back first in your company, the first three AI capabilities and your monthly investment.
- Meeting
Step 3: Onboarding, weeks 1 and 2
A kickoff with you, access to your tools, interviews with each department.
- Delivery
- Document
Step 4: Business OS and strategy, weeks 3 and 4
Your Business OS live with your tools connected, and your 12-month AI strategy agreed.
- Meeting
- Delivery
- Document
Step 5: Every month
A strategy meeting with your CTO, a new AI capability live, your team trained and a written report.
- Meeting
- Document
Step 6: Every quarter, every year
A business review each quarter and a new 12-month strategy each year.
Always on
- A shared channel with your CTO and team: Slack, Teams, WhatsApp or email
- A written update every Friday
- Your Business OS and every AI capability monitored, maintained and fixed
- New AI tested and proposed when it pays for you
Your time: one hour a month.
After the kickoff, one 60-minute meeting a month and clear decisions. We handle the building, testing, training and upkeep.
Book a strategy sessionYour time
The engagement
Everything your AI department includes
Included
What it means for you
A dedicated CTO
One senior person who knows your company and sets the direction
A business operations expert
Your processes mapped, redesigned and taught to your team
A team of AI engineers
The building, connecting and upkeep, done for you
Company analysis and a 12-month AI strategy
A clear plan: what gets built, in which order, and why
Your Business OS, live in month 1
One central system with your tools connected
A new AI capability every month
Two or three a month for larger companies
A monthly strategy meeting with your CTO
Review what went live, decide what’s next
A written update every Friday
You always know where things stand
A shared channel with the team
Slack, Teams, WhatsApp or email
Monitoring, maintenance and fixes
Everything we build keeps running
Training for your team
Your people actually use what we build
Tool and licence review
Keep what works, cancel what doesn’t
Technology watch
New AI proposed when it pays for you
Quarterly reviews and a yearly strategy
The plan moves with your business
Membership of the Backend&Co Network
Benchmarks, introductions and roundtables
Compared with building it yourself
Our commitments
We take the risk out of the first step.
30-day guarantee
If the first month doesn’t meet your expectations, we refund your first payment in full. You keep your 12-month AI strategy.
Your data stays yours
Export it at any time. If you leave, you receive a full export within 14 days.
No long lock-in
An initial term of three months, then 30 days’ notice.
Confidential from day one
An NDA before we see any of your data. Nothing is shared with another company.
The guarantee covers the first payment: onboarding and month 1. Request it in writing within 30 days of signing.
Investment
One engagement, scaled to your company
Every partner gets the same team, the same Business OS and the same commitments. Larger companies get more capacity: more AI capabilities a month, more CTO time and faster response times.
Typically less than hiring one senior AI engineer.1
Running costs
AI usage, servers and software licences are billed at cost, with no markup.
Your exact investment, in writing, within 48 hours of the session.
The Backend&Co Network
You also join a network that learns faster than any single company.
- Proven systems, faster
- What works for one member is adapted for the next in days.
- Playbooks and benchmarks
- See how companies like yours run sales, service and reporting, anonymised.
- Introductions
- Meet members and partners who can become your customers, suppliers or partners.
- Member roundtables
- Every quarter, in Dubai and online: owners compare what AI changed in their companies.
Your data is never shared. Only what works.
Who we work with
We do our best work with companies like these
We work best with
UAE companies with 10 to 300 employees
Owners who want AI inside the business, not another presentation about it
Teams losing hours to repetitive work across disconnected tools
Leaders who can give us one hour a month and clear decisions
We’re not the right fit for
A one-off chatbot
Owners looking for someone to run the business for them
Companies where nobody can make decisions each month
Buyers comparing on price alone
FAQ
Questions owners ask us
It depends on the size of your company and the scope, and it’s typically less than hiring one senior AI engineer.1 You receive your exact investment in writing within 48 hours of the strategy session.
No. There’s no charge and no obligation.
Only running costs: AI usage, servers and software licences, billed at cost with no markup. You see every line.
We refund your first payment in full, and you keep your 12-month AI strategy.
After the initial three months, you can stop with 30 days’ notice. Your data comes with you in a full export, and what we built inside your own tools keeps working, such as WhatsApp flows, your website and funnels. The Business OS runs on our platform and stops when your notice ends.
Your proposal arrives within 48 hours. Your Business OS goes live in the first month, followed by a new AI capability every month.
A kickoff, then one hour a month with your CTO. Everything else runs through your shared channel and the Friday update.
Tell your CTO. Custom requests go into your plan and get a date in your monthly meeting. Larger ones are split into monthly steps, so something goes live every month.
You do, with your CTO, in your monthly strategy meeting. If you share decisions with a business partner, bring them to the strategy session.
Your company’s central system: one database for sales, finance, tasks, inquiries and every other department, connected to the tools you already use, with AI agents working on top. We build it from our own templates, so it’s live in the first month.
Yes. We connect the tools that work and replace only what holds you back, with your approval. Your team needs no technical skills: we handle everything technical and train them on what we build.
Your data sits in its own separate workspace, access is limited to the people who need it, and we sign an NDA from day one. It’s never shared with another company.
An engineer is one person without a team or a strategy behind them. An agency delivers a project and moves on. We become your department: one system that improves every month, a 12-month strategy and a team that stays accountable.
The strategy session is where we find out together. If we’re not the right fit, we’ll tell you.
Strategy session
Let’s talk about your company.
In 30 minutes with our CTO, we look at your goals, your bottlenecks and your tools. Within 48 hours you receive a written proposal: where AI pays back first, the first three AI capabilities and your monthly investment.
Confidential. No charge, no obligation.
So every partner gets a dedicated CTO, we take on no more than three new companies a month.