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Customer service

AI for customer service: answers in Arabic and English, day and night

AI in customer service means answers in Arabic and English, day and night, with your team stepping in when it matters. We connect WhatsApp Business, Zendesk, Intercom and your other channels to your Business OS, so every inquiry is answered from your company’s own knowledge and lands in the same database as your sales and orders.

Together with sales, customer service is where AI tends to pay back fastest, so it is usually among the first capabilities to go live.

What AI takes over

Answers in Arabic and English, day and night. Your team steps in when it matters.

Each month you and your CTO choose the next step: an AI agent, an automation, a new integration or an upgrade. We build it, train your team and keep it running. Larger companies get two or three a month.

The tools we connect

We work with the platforms your business already runs on, and the AI that connects them.

  • WhatsApp Business
  • Zendesk
  • Intercom
  • Twilio

When it arrives

WhenWhat
Month 1: FoundationYour Business OS is live, your tools connected, your data in one place
Months 2 to 4: First resultsAI where it pays back fastest, often sales and customer service
Months 5 to 12: Every departmentFinance, HR, operations and management. What’s live keeps improving
Year 2: Next levelA new 12-month strategy. The system grows with your company

What stays the same

  • Your data stays yours Export it at any time. If you leave, you receive a full export within 14 days.
  • No long lock-in An initial term of three months, then 30 days’ notice.
  • Confidential from day one An NDA before we see any of your data. Nothing is shared with another company.

Questions owners ask

How fast will we see results?
Your proposal arrives within 48 hours. Your Business OS goes live in the first month, followed by a new AI capability every month.
Will it work with our tools and our team?
Yes. We connect the tools that work and replace only what holds you back, with your approval. Your team needs no technical skills: we handle everything technical and train them on what we build.
Is our data safe?
Your data sits in its own separate workspace, access is limited to the people who need it, and we sign an NDA from day one. It’s never shared with another company.
What if we need something custom?
Tell your CTO. Custom requests go into your plan and get a date in your monthly meeting. Larger ones are split into monthly steps, so something goes live every month.

AI in your other departments

  • Sales

    AI in your sales team: every lead answered in minutes, qualified and booked, follow-ups that never slip. Connected to HubSpot, Salesforce, WhatsApp Business and your Business OS.

  • Marketing

    AI in your marketing: content and campaigns planned and sent on schedule, ad results every morning. Connected to Meta Ads, Google Ads, Mailchimp and your Business OS.

  • Finance

    AI in finance: invoices captured and matched, reminders sent on time, monthly numbers without spreadsheets. Connected to Stripe, QuickBooks, Xero and your Business OS.

  • HR and recruiting

    AI in HR and recruiting: CVs screened, interviews scheduled, new hires onboarded step by step. Connected to GogHR, Workable, LinkedIn Recruiter, Bayzat and your Business OS.

  • Operations

    AI in operations: orders, stock, jobs and tasks in one database, updated automatically. Connected to Odoo, Shopify, Microsoft Dynamics 365, Microsoft 365 and your Business OS.

  • Management

    AI for management: one dashboard, and an AI assistant that answers from your company’s own data. Built on your Business OS, with a written report every month.

Read next

  • Business OS

    Your Business OS is one central database for sales, finance, tasks and inquiries, connected to the tools you already use, with AI agents working on top. Live in the first month.

  • Pricing

    Backend&Co costs from AED 12,000 a month plus onboarding, priced by company size: less than one senior AI engineer. Your exact investment in writing within 48 hours.

  • Case studies

    Case studies of AI at work in UAE companies: the problem, the tools connected, what shipped month by month and the measured results. Being written now.

Let’s talk about your company.

Confidential. No charge, no obligation.

Book a strategy session